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Message to Businesses: Change Your Framework—Change Your Future
Originally posted at IBM Smarter Commerce… Redefining commerce in the age of the customer. A comment by Dino Dogan on my post regarding Scaling Social Messaging got me thinking recently. He...
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The Message That Connects
Marshall McLuhan — a godfather of 20th-century communication theory — characterized one of the challenges inherent in connecting when he coined the phrase “the medium is the message.”Seth Godin hit on...
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What Doesn’t Work for a Social Media Strategy
You know what doesn’t work for a social media strategy? Not being social. It might sound like common sense, but all too often, being social is overlooked in a social media strategy. It’s not enough...
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Super Easy Fishing Lessons for Modern Marketers ~via @InsideCXM
There are some great marketing lessons to be taken from fishing, and I’m not talking about the “ph-” variety. If you’ve ever been fishing with an expert, on that expert’s home turf, you know that it...
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Getting the Most Bang for Your Content Buck
—– “Now that you’ve taken the time to create targeted content for your audience, learn how to share it over and over again to build a loyal following.” In 1996, the Internet was just five years old,...
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The Only Way to Build a Brand on Social Media is Through Trust
—– Whether you’re building your personal brand, your business brand or both, one thing remains true: You need content to help you build trust and followers. If you’re marketing your small business,...
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Customer Experience Q & A with @SDL
What excites you about customer experience? It is not customer experience that excites me, it is the customer herself who excites me, and the relationship that will develop and lead to trust and...
View ArticleCause Marketing: Making the Most of your Marketing Dollars
Trillions of dollars are spent each year on all aspects of brand and product promotion, the vast majority of which generates little in positive social benefit. Many would argue why should it, as the...
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The CMO Technology Conundrum And How To Solve It
“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation...
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This is the Top Publication Shared By CMOs
Leadtail is a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter that develops social insights reports on...
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IBM Delivers Online Merchants New Cognitive Capabilities That Turn Commerce...
Watson Analytics Allows Brands to Use Everyday Language to Identify Hidden Data Connections and Drive Better Business Performance IBM (NYSE: IBM) today (Dec 3rd) announced new commerce capabilities...
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Two New Yorkers Collaborate to be the Voice for Restless Brands
Anyone who knows me knows I am all about the power of relationships. Every once in a while, something unexpected happens that seems almost too good to be true. So two months and 53,000 YouTube views...
View ArticleThe Five Main Challenges Facing CMOs Today
From employee advocacy to peak data, let’s lay down the big challenges CMOs around the world are facing right now – and what they can do to improve their marketing in each area. 1. Understanding and...
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Beware The Risks of Arrogance and Pride in Business
Buzzing off those results you secured for your company? Feeling confident? Maybe even a little self-important? Time to check yourself people. Ever work with someone who always had all the answers,...
View ArticleWant To Reach Customers? Think Like One!
Why EMPATHY for your CONSUMER will always result in a Better, More Effective Marketing Plan. It’s pretty easy to sit in a room and come up with a flashy marketing plan that’s sure to please other...
View Article“Unsubscribe” Does NOT Mean Send Me More Emails!
Ever unsubscribe from a mailing list only to keep getting emails from the brand in question? You’re not alone. It’s actually one of my biggest pet peeves, and here’s why. Isn’t it great when you...
View ArticleAn Open Letter To CMOs, Part 1
Dear CMOs: First and foremost, you have my utmost respect. While I have never been a CMO myself, I do have a lot of real-world marketing (and advertising) experience, I was a featured writer for the...
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